Marketing

47 titles from eBooks.com

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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Event Marketing (2nd ed.)

How to Successfully Promote Events, Festivals, Conventions, and Expositions

Wiley (2012)
US$41.99

A modern, completely updated guide to effective event marketing As the events market becomes...

Competitive Identity: The New Brand Management for Nations, Cities and Regions

Competitive Identity

The New Brand Management for Nations, Cities and Regions

Palgrave Macmillan (2006)
US$59.00

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in...

Culinary Calculations: Simplified Math for Culinary Professionals

Culinary Calculations (2nd ed.)

Simplified Math for Culinary Professionals

Wiley (2007)
US$27.90

The math skills needed for a successful foodservice career—now in a new edition Culinary...

How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Palgrave Macmillan (2008)
US$75.00

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to...

Hospitality Marketing Management
Wiley (2006)
US$84.15

Covers the major principles of marketing with a practical, applications oriented approach. This is a...

Tourism and Hospitality Marketing: A Global Perspective
SAGE Publications (2008)
US$38.00

Covers all the key marketing principles applied to tourism and hospitality

City Branding: Theory and Cases

City Branding

Theory and Cases

Palgrave Macmillan (2010)
US$48.00

The practice of city branding is being adopted by increasing numbers of city authorities around the...

Marketing Hospitality
Wiley (2002)
US$64.35

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the...

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

Marketing Your Event Planning Business

A Creative Approach to Gaining the Competitive Edge

Wiley (2010)
US$30.99

Practical, prescriptive advice on successfully marketing your event planning business Recent years...

Innovative Marketing Communications
Taylor and Francis (2007)
US$70.95

Innovative Marketing Communications for Events Management provides students and event managers with...