Hospitality Studies

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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
Palgrave Macmillan (2008)

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to...

Hospitality Marketing Management
Wiley (2006)

Covers the major principles of marketing with a practical, applications oriented approach. This is a...

Essentials of Professional Cooking
Wiley (2006)

Managers of restaurants and other foodservice operations need to know how to cook—but do not...

Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience
Wiley (2007)

Praise for Chocolates on the Pillow Aren't Enough "Jonathan recognizes that in today's...

Meeting and Event Planning For Dummies
Wiley (2011)

Expert advice on how to stage the perfect event every time "A terrific resource of information...

Essential Tips for Organizing Conferences & Events
Taylor and Francis (2003)

Many conferences and training events are organised by individuals who have little experience of...

The Global Theme Park Industry
CABI (2007)

From the first pleasure gardens to the global theme park companies, this book provides an...

Golf Tourism
Goodfellow Publishers Ltd (2009)

Golf represents the largest sports-related travel market. It has been valued at US$20 billion with...

Running a Bed and Breakfast For Dummies
Wiley (2009)

Learn to: Choose a location and make it your own Create a profitable business plan Decorate...

Tourism and Hospitality Marketing: A Global Perspective
SAGE Publications (2008)

Covers all the key marketing principles applied to tourism and hospitality