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Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

Simon & Schuster (2000)
US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing

Turning Strangers Into Friends And Friends Into Customers

Simon & Schuster (1999)
US$12.99

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains...

Infographics: The Power of Visual Storytelling

Infographics

The Power of Visual Storytelling

Jason Lankow, Josh Ritchie and 1 more...
Wiley (2012)
US$26.50

Transform your marketing efforts through the power of visual content In today's fast-paced...

Media Law: A Practical Guide (Revised Edition)

Media Law

A Practical Guide (Revised Edition)

Peter Lang (2019)
US$69.95

This book provides a clear and concise explanation of media law principles. It focuses on the...

The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

The Copywriter's Handbook (3rd ed.)

A Step-By-Step Guide To Writing Copy That Sells

Henry Holt and Co. (2007)
US$11.99

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Buzzmarketing: Get People to Talk About Your Stuff

Buzzmarketing

Get People to Talk About Your Stuff

Penguin Publishing Group (2005)
US$7.99

"There's fake corporate marketing and then there's real marketing. This is the real stuff for ...

Building Successful Online Communities: Evidence-Based Social Design

Building Successful Online Communities

Evidence-Based Social Design

Robert E. Kraut, Paul Resnick and 7 more...
The MIT Press (2012)
US$34.99

How insights from the social sciences, including social psychology and economics, can improve the...

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

Hypnotic Writing

How to Seduce and Persuade Customers with Only Your Words

Wiley (2007)
US$17.50

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to...

Art of Client Service: 54 Things Every Advertising & Marketing Professional Should Know

Art of Client Service

54 Things Every Advertising & Marketing Professional Should Know

Dearborn Trade Publishing (2003)
US$19.95

Account executives, and anyone else who deals with clients, will find themselves flinching,...

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code

An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Crown Publishing Group (2006)
US$12.99

Why are people around the world so very different? What makes us live, buy, even love as we do? The...