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US$30.00
Brand Media Strategy, 2nd Edition
Integrated Communications Planning in the Digital Era
Palgrave Macmillan (2014)
US$30.00
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing their brands using advertising, digital media, and the employment of nonpaid and nontraditional media vehicles. Includes updated case studies, data and statistics, and outlines how to build this new data into your planning.
This fully updated edition of Brand Media Strategy explains how innovative marketers are growing...
