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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques

Advanced Customer Analytics

Targeting, Valuing, Segmenting and Loyalty Techniques

Kogan Page (2016)
US$34.95

Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance...

Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques

Marketing Analytics

A Practical Guide to Improving Consumer Insights Using Data Techniques

Kogan Page (2018)
US$39.95

Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and...

Marketing Analytics: A practical guide to real marketing science

Marketing Analytics

A practical guide to real marketing science

Kogan Page (2015)
US$34.95

Learn about marketing science techniques and how to apply them without fear to compete more...