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US$34.95
Advanced Customer Analytics
Targeting, Valuing, Segmenting and Loyalty Techniques
Kogan Page (2016)
US$34.95
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance...
US$39.95
Marketing Analytics
A Practical Guide to Improving Consumer Insights Using Data Techniques
Kogan Page (2018)
US$39.95
Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
Understand how to apply marketing analytics techniques fearlessly, to improve consumer insights and...
US$34.95
Marketing Analytics
A practical guide to real marketing science
Kogan Page (2015)
US$34.95
Learn about marketing science techniques and how to apply them without fear to compete more effectively in the marketplace.
Learn about marketing science techniques and how to apply them without fear to compete more...
