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Most popular at the top

  • Media Sexby Barrie Gunter

    Taylor and Francis 2001; US$ 59.95

    This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and the alleged effects that such content may have upon... more...

  • Digital Healthby Barrie Gunter

    Taylor and Francis 2006; US$ 51.95

    This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as improved and more efficiently delivered health advice... more...

  • Media Research Methodsby Barrie Gunter

    SAGE Publications 1999; US$ 53.00

    In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools... more...

  • Understanding the Older Consumerby Barrie Gunter

    Taylor and Francis 2012; US$ 54.95

    In Understanding the Older Consumer , Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In... more...

  • Poor Receptionby Barrie Gunter

    Taylor and Francis 2012; US$ 113.95

    Published in 1990, Poor Reception is a valuable contribution to the field of Communication Studies. more...

  • Television Versus the Internetby Barrie Gunter

    Elsevier Science 2010; US$ 80.00

    This book will explore the questions raised by the technological developments that have encouraged the multiplication of TV channels. TV is moving through a period of rapid change. Governments around the world are switching from analogue to digital forms of transmission to further expand the amount of content that TV signals can carry. At the same... more...

  • Media and the Sexualization of Childhoodby Barrie Gunter

    Taylor and Francis 2014; US$ 42.95

    Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the developed world have raised concerns about the effects... more...

  • The Cognitive Impact of Television Newsby Barrie Gunter

    Palgrave Macmillan 2015; US$ 95.00

    Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented. more...

  • News and the Netby Barrie Gunter

    Taylor and Francis 2015; US$ 44.95

    Originally published in 2003. This book examines the growth of news provision on the internet and its implications for news presentation, journalism practice, news consumers, and the business of running news organizations. Much of the focus is placed on the migration of newspapers onto the internet, but references are also made to the establishment... more...

  • Kids and branding in a digital worldby Barrie Gunter

    Manchester University Press 2015; US$ 29.99

    This book is about how kids become engaged with brands, and how their relationship with them changes over time as they mature as consumers. Children are introduced to brands at an early age, and they have become increasingly brand conscious. As consumer markets have developed and become more crowded and competitive, so brands have become more important... more...