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  • The New Cultures of Foodby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 149.95

    Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European,... more...

  • The Crisis of Food Brandsby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 149.95

    Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can... more...

  • Market Orientationby Martin Hingley; Paul Custance; Adam Lindgreen

    Taylor and Francis 2016; US$ 154.95

    Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can... more...

  • A Stakeholder Approach to Managing Foodby Adam Lindgreen; Martin K. Hingley; Robert J. Angell; Juliet Memery

    Taylor and Francis 2016; US$ 160.00

    This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts,... more...

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