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  • Persuasive Signsby Ron Beasley; Marcel Danesi

    De Gruyter Mouton 2002; US$ 59.99

    Semiotics has had a profound impact on our comprehension of a wide range of phenomena, from how animals signify and communicate, to how people read TV commercials. This series features books on semiotic theory and applications of that theory to understanding media, language, and related subjects. The series publishes scholarly monographs of... more...

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