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  • Understanding Consumer Choiceby Gordon R. Foxall

    Palgrave Macmillan 2005; US$ 160.00

    Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs. The book explores the capacity... more...

  • Explaining Consumer Choiceby Gordon R. Foxall

    Palgrave Macmillan 2007; US$ 125.00

    This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory. more...

  • Marketing Psychologyby Gordon R. Foxall

    Palgrave Macmillan 1997; US$ 176.00

    Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation... more...

  • Consumer Behaviour (RLE Consumer Behaviour)by Gordon R. Foxall

    Taylor and Francis 2014; US$ 45.77

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction... more...

  • The Routledge Companion to Consumer Behavior Analysisby Gordon R. Foxall

    Taylor and Francis 2015; US$ 54.92

    The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the contributing authors have created a unique anthology... more...

  • Perspectives on Consumer Choiceby Gordon R. Foxall

    Palgrave Macmillan UK 2016; US$ 101.21

    Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to... more...

  • Marketing in the Service Industriesby G. R Foxall; Gordon Foxall

    Taylor and Francis 2013; US$ 45.77

    First Published in 1985. Routledge is an imprint of Taylor & Francis, an informa company. more...

  • The Behavioral Economics of Brand Choiceby Gordon R. Foxall; Jorge M. Olivera-Castro; Teresa C. Schrezenmaier; Vistoria K James

    Palgrave Macmillan 2007; US$ 115.00

    This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour. more...

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