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  • The New Influencersby Paul Gillin

    Linden Publishing 2007; US$ 9.99

    Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business... more...

  • Social Marketing to the Business Customerby Paul Gillin; Eric Schwartzman

    Wiley 2010; US$ 24.50

    The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.... more...

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