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  • Public Health Communicationby Robert Hornik

    Taylor and Francis 2002; US$ 58.82

    This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco, drugs, AIDS, family planning, heart disease, childhood disease, highway safety--prepared by the authors who did the original research. These studies... more...

  • Prediction and Change of Health Behaviorby Icek Ajzen; Dolores Albarracin; Robert Hornik

    Taylor and Francis 2012; US$ 58.82

    Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on attitudes and their effects on health-related behavior, the book demonstrates the profound impact of Fishbein and Ajzen’s theories of reasoned action on attitude research and on the solution... more...

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