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  • Film Marketingby Finola Kerrigan

    Taylor and Francis 2009; US$ 50.95

    Film Marketing is the first book to consolidate existing literature into a well informed and academically sound textbook. The book focuses on the film industry as a whole, which incorporates popular (mainstream) fiction films (usually) in English, non English language fiction films, documentary films and art house films. In doing so, it is firmly... more...

  • Film Marketingby Finola Kerrigan

    Taylor and Francis 2017; US$ 46.95

    The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing... more...

  • Arts Marketingby Finola Kerrigan; Peter Fraser; Mustafa Ozbilgin

    Taylor and Francis 2007; US$ 58.95

    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each... more...

  • Marketing the Artsby Daragh O'Reilly; Finola Kerrigan

    Taylor and Francis 2010; US$ 61.95

    In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.   Marketing the Arts argues that arts marketing is not about the simple application of... more...

  • Celebrity, Convergence and Transformationby Douglas Brownlie; Paul Hewer; Finola Kerrigan

    Taylor and Francis 2017; US$ 140.00

    Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. It unpacks the identity theoretics which... more...

  • New Horizons in Arts, Heritage, Nonprofit and Social Marketingby Roger Bennett; Finola Kerrigan; Daragh O'Reilly

    Taylor and Francis 2013; US$ 53.95

    Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of these organisations are likely to be at the cutting edge... more...

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