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  • Facets of Corporate Identity, Communication and Reputationby Tc Melewar

    Taylor and Francis 2008; US$ 68.95

    Corporate branding and communication is big business. Companies throughout the world invest millions in strategies which aim to reinvent their profile in subtle yet important ways. The investment must be working, but what is it being spent on, and how do these rebranding exercises work? Including contributions from academics and practitioners,... more...

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