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  • e-Marketingby Cor Molenaar

    Taylor and Francis 2013; US$ 55.61

    Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant. In this brand new textbook, Cor Molenaar... more...

  • Why Customers Would Rather Have a Smartphone than a Carby Cor Molenaar

    Taylor and Francis 2016; US$ 55.61

    Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not the causes of changing... more...

  • The End of Shopsby Cor Molenaar

    Taylor and Francis 2016; US$ 52.96

    Shops are facing tough times: recession, local legislation, parking problems, competition from the internet and the strong position of suppliers. Buying on the Internet 24/7 has become a real alternative to the local shop with its rigid opening hours and limited choice. So is there still a future for the traditional retailer? What are the latest developments... more...

  • Shopping 3.0by Cor Molenaar

    Taylor and Francis 2016; US$ 52.96

    Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to... more...

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