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1 - 3 of 3 results for "Petty, Richard E."

Attitudes And Persuasion: Classic And Contemporary Approaches

Attitudes And Persuasion

Classic And Contemporary Approaches


This classic text surveys a number of different theoretical approaches to the related phenomena of...

Attitude Strength: Antecedents and Consequences

Attitude Strength

Antecedents and Consequences


Social psychologists have long recognized the possibility that attitudes might differ from one...

Attitudes: Insights from the New Implicit Measures


Insights from the New Implicit Measures


This book tackles a subject that has captured the imagination of many researchers in the field:...