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Business Expert Press

Most popular at the top

  • Grow by Focusing on What Mattersby Joel E. Urbany

    Business Expert Press 2011; US$ 19.95

    Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical... more...

  • Practical Solutions to Global Business Negotiationsby Claude Cellich

    Business Expert Press 2012; US$ 19.95

    One of the most significant developments in recent years has been the emergence of global markets, which has triggered opportunities for multinational firms to seek business across national borders. Global markets offer unlimited opportunities. But competition in these markets is intense. To be globally successful, companies must learn to operate and... more...

  • Financial Reporting Standardsby David T. Doran

    Business Expert Press 2012; US$ 19.95

    Accounting is the score keeping system in the “game” of business, and you won’t do well in any “game” if you don’t understand how the score iskept. If you’re a practicing manager, MBA student, or a non-accounting business major, this book will do more than help you stay in the game.Inside, United States financial reporting standards are compared and... more...

  • A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Editionby David Michaelson; Don W. Stacks

    Business Expert Press 2014; US$ 19.95

    Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player. To help you keep up to speed with the excitingchanges and developments of publications, this book hasbeen updated to provide you with the necessary understandingof the problems... more...

  • Managerial Communicationby Reginald L. Bell; Jeanette S. Martin

    Business Expert Press 2014; US$ 19.95

    The first book of its kind to offer a unique functionsapproach to managerial communication, Managerial Communicationexplores what the communication managersactually do in business across the planning, organizing,leading, and controlling functions. Focusing on theory andapplication that will help managers and future managersunderstand the practices... more...

  • A Beginner's Guide to Mobile Marketingby Karen Mishra; Molly Garris

    Business Expert Press 2014; US$ 19.95

    This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • Chinaby Stuart Strother

    Business Expert Press 2012; US$ 19.95

    Foreign firms typically engage China as a sourcing location or as a market to sell their goods. China is increasingly taking on a more prominent role in global business. After 30 years of economic reforms that have enabled China to become the workshop of the global economy, we are now witnessing the transformation of the “Middle Kingdom” into one of... more...

  • Managing for Ethical–Organizational Integrityby Abe Zakhem

    Business Expert Press 2012; US$ 19.95

    It was once believed that business and ethics constituted separate andmutually exclusive realms. Businesses that perpetuate such a belief or stillhold that “business ethics” is an oxymoron are at risk.If you are a manager, you may have been called on to actively promoteethical-organizational integrity. But this means understanding the definingprinciples... more...

  • Manage Your Careerby Vijay Sathe

    Business Expert Press 2008; US$ 19.95

    This book is a unique guide to creating a thriving career, no matter what stage your career path is in. It outlines 10 Keys which engage you in creating your own success in any organizational culture. You can take the necessary steps toward sustaining the quality of your career, and this book is your guide. The 10 Keys ensure that you can manage your... more...