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Most popular at the top

  • Fundamentals of Nursingby Sanjeev Singh

    GenNext Publication 2009; US$ 44.99

    The book is well written at a level that will be easily understood by the intended audience. One of the best features of this book is the manner in which the material is organized and presented. The author has made the content visually appealing by using text and illustrations wherever required. Fundamentals of Nursing, presents the fundamentals... more...

  • Helplessnessby Shiv Mohan Mishra

    GenNext Publication 2015; US$ 14.99

    The novel 'Helplessnessā€˜ is a strong exposition of highly educated, gentle husband men's suffering their inner conflict, their heartfelt anguish, their chest rendering pain and the wail of their miserable condition in a very pathetic manner living among the civilized human society of the world. It well exposes the helpless condition of a gentle husbandperson... more...

  • Sales & Distribution Managementby Amar Jyoti

    GenNext Publication 2009; US$ 44.99

    This volume is a comprehensive textbook specially designed to meet the requirements of management students specializing in sales and distribution. It highlights the major decision areas within sales and distribution and provides analytical models and approaches that will facilitate decision making. It gives an exposure to key concepts, theories and... more...

  • Business Environmentby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    The volume introduces and examines the business environment model and presents methods of appraisal to examine the model, allowing students to view the business environment both internally and externally. It will help students to understand how business organizations operate in political, social, technological, legal, and economic environments. Due... more...

  • Retail Managementby Madhukant Jha

    GenNext Publication 2009; US$ 44.99

    This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers... more...

  • Consumer Behaviourby Vishwajeet Prasad

    GenNext Publication 2009; US$ 44.99

    This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing... more...

  • India Nigeria Trade Relations (2000-2013)by Sanju Prasad

    GenNext Publication 2015; US$ 29.99

    This book is an account of emerging India - Nigeria trade relations over the past decade in three major sectors, namely,energy, health and ICT. It studies how an increased engagement between the two partners has eventually contributed to an evolved and mature India-Nigeria trade relations. This book emphasizes the role of in bridging the shortfall... more...

  • Organisational Behaviourby Kumar Pranit

    GenNext Publication 2010; US$ 44.99

    This book presents the intricacies of retailing from both academic and practical points of view. New changing business practices are actuating changes in the retail environment. Dearth of time and increase in incomes of public has created a need for new types of retail formats. This means retailers will have to have knowledge of knowing their customers... more...

  • Business Communicationby Madhukant Jha

    GenNext Publication 2009; US$ 44.99

    This book presents the intricacies of business communication as no other book in the market does. It introduces the subject in an absorbing way, is stimulating and motivates readers. This book gives the foundation for practical and effective business communication. It covers in detail- letters, brief messages, memos, e-mail, reports and oral presentations.... more...

  • Human Resource Managementby Kumar Pranit

    GenNext Publication 2010; US$ 44.99

    Human resources are the most unique and precious possessions of an organization. The productive management of an organizationā€™s human resources is a dynamic and challenging job, particularly at a time when the businesses have acquired international status and world economies are in a state of flux. The scarceness of gifted resources and the rising... more...