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Event Marketing
US$14.99

What is the role of events in the marketing communication mix? What goals can be legitimately...

Consumption and Spirituality
US$57.95

This book sheds light on the consumption of spiritual products, services, experiences, and places...

Trade Shows in the Globalizing Knowledge Economy
OUP Oxford (2014)
US$99.99

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms...

Consumer Culture Theory

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer...