Search Results

1 - 4 of 4 results for "Rinallo, Diego"

Event Marketing

What is the role of events in the marketing communication mix? What goals can be legitimately...

Consumption and Spirituality

This book sheds light on the consumption of spiritual products, services, experiences, and places...

Trade Shows in the Globalizing Knowledge Economy
OUP Oxford (2014)

This book presents a radically innovative view on trade shows as knowledge-rich places, where firms...

Consumer Culture Theory

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer...