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  • Evolutionary Psychology in the Business Sciencesby Gad Saad

    Springer Berlin Heidelberg 2011; US$ 140.83

    All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature.  As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed... more...

  • The Evolutionary Bases of Consumptionby Gad Saad

    Taylor and Francis 2012; US$ 58.95

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions.... more...

  • The Consuming Instinctby Gad Saad; David M. Buss

    Prometheus Books 2011; US$ 11.99

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and... more...

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