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  • Mobile Marketingby Alex Michael; Ben Salter

    Taylor and Francis 2006; US$ 44.57

    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile... more...

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2012; US$ 31.46

    Search engine placement has become a key task for those engaged in website marketing because: * Good positioning in search engines/directories dramatically increases visitor traffic. * Optimizing search engine ranking is the most important and cost effective way of marketing a website. * Customers use search engines more than any other method to... more...

  • Marketing Through Search Optimizationby Alex Michael; Ben Salter

    Taylor and Francis 2007; US$ 34.08

    Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories... more...

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