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1 - 2 of 2 results for "Seitel, Fraser"


How to Transform Your Ideas into Tomorrow's Innovations

Wiley (2002)

An easy-to-understand and easy-to-implement method for creating new ideas and new products This...

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World


"Should be required reading for every communications student and their instructors, and for every...