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  • Advertising Languageby Keiko Tanaka

    Taylor and Francis 2005; US$ 51.74

    Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular... more...

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