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  • The Challenger Customerby Matthew Dixon; Brent Adamson; Pat Spenner; Nick Toman

    Penguin Books Ltd 2015; US$ 21.14

    The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four years ago, the authors behind The Challenger Sale overturned decades of conventional wisdom... more...

  • The Effortless Experienceby Matthew Dixon; Nick Toman; Rick DeLisi

    Penguin Publishing Group 2013; US$ 29.95

    Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights.  But what if everyone is wrong?   In their acclaimed bestseller The Challenger Sale , Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis... more...

  • The Challenger Customerby Brent Adamson; Matthew Dixon; Pat Spenner; Nick Toman

    Penguin Publishing Group 2015; US$ 28.95

    Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture your ideal customer: friendly,... more...

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