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1 - 5 of 5 results for "Arora, Anshu"

International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines

International Business Realisms

Globalizing Locally Responsive and Internationally Connected Business Disciplines

US$46.66

International Business (IB) is a complex and interdisciplinary field. It encompasses regular...

Global Business Transcendence: International Perspectives Across Developed and Emerging Economies

Global Business Transcendence

International Perspectives Across Developed and Emerging Economies

US$45.00

Global Business Transcendence argues that country's borders are becoming less important from a...

Advertising Confluence: Transitioning Marketing Communications into Social Movements

Advertising Confluence

Transitioning Marketing Communications into Social Movements

US$45.00

Advertising Confluence offers a unique blend of both traditional and contemporary social media...

International Fragmentation: Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

International Fragmentation

Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth

This book addresses the increased fragmentation and internationalization of production. It explores...

Global Business Value Innovations: Building Innovation Capabilities for Business Strategies

Global Business Value Innovations

Building Innovation Capabilities for Business Strategies

This edited collection is a uniquely positioned contribution of interrelated research papers...