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1 - 7 of 7 results for "Fetscherin, Marc"

CEO Branding: Theory and Practice

CEO Branding

Theory and Practice

US$62.95

CEO Branding advances our understanding of the importance and impact that CEOs have on companies....

Consumer Brand Relationships: Meaning, Measuring, Managing
US$115.00

Consumer Brand Relationships further advances the understanding of consumers' relationships with...

Chinese International Investments
US$120.00

This book provides authoritative academic and professional insights into the strategies of Chinese...

Consumer-Brand Relationships: Theory and Practice
US$65.95

The creation and management of customer relationships is fundamental to the practice of marketing....

Chinese International Investments
US$119.00

This book provides authoritative academic and professional insights into the strategies of Chinese...

China Rules: Globalization and Political Transformation

China Rules

Globalization and Political Transformation

US$120.00

The development of the Chinese MNC is a new feature of globalization, one that will undoubtedly...

Fallstudien zum Internationalen Management: Grundlagen - Praxiserfahrungen - Perspektiven

Fallstudien zum Internationalen Management

Grundlagen - Praxiserfahrungen - Perspektiven

Andreas Al-Laham, Joachim Zentes and 110 more...
Gabler Verlag (2013)
US$79.99

In 57 realen Fallstudien werden die vielfachen Facetten der internationalen Unternehmenstätigkeit...