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  • Power of Communication,Theby Helio Fred Garcia

    Pearson Education 2012; US$ 34.99

    Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting , showing how to apply the... more...

  • Reputation Managementby John Doorley; Helio Fred Garcia

    Taylor and Francis 2015; US$ 89.95

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides... more...

  • Building Success with Business Ethicsby Helio Fred Garcia; Jon Huntsman; Ken Blanchard; Colleen Barrett; Doug Lennick; Ph.D. Fred Kiel

    Pearson Education 2012; US$ 95.99

    A brand new collection of powerful insights into ethical and effective business leadership… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you lead more successfully by leading more ethically   Honor, ethics, and compassion are central to effective leadership. Now, an... more...

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