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  • The Product Manager's Field Guideby Linda Gorchels

    McGraw-Hill Education 2003; US$ 30.00

    The ideal companion to the author's bestselling The Product Manager's Handbook , The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions... more...

  • The Product Managers Handbook, 3Eby Linda Gorchels

    McGraw-Hill Education 2005; US$ 59.95

    Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution... more...

  • The Product Manager's Handbook 4/Eby Linda Gorchels

    McGraw-Hill Education 2011; US$ 65.00

    The essential guide to seamless product management for today’s fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development... more...

  • Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategyby Linda Gorchels

    McGraw-Hill Education 2012; US$ 30.00

    Forget “business as usual.” Don’t believe everything you read about “best practices.” There is no “magic bullet.” When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model. In a global market that is constantly evolving, you can’t expect “magic bullets” or “best practices”—or... more...

  • The Manager's Guide to Distribution Channelsby Linda Gorchels; Edward J. Marien; Chuck West

    McGraw-Hill Education 2004; US$ 48.00

    Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and... more...

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