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Most popular at the top

  • Salmon Dayby Douglas Lamont

    Wiley 2005; US$ 33.75

    "I am impressed by Lamont's assessments of who will be the global winners and losers. Lamont holds back no punches. If you want to see the big picture, globally and technologically, read this book." —Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management, Northwestern... more...

  • Global Marketingby Douglas Lamont

    Wiley 2002; US$ 19.80

    Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including... more...

  • Global Strategyby Douglas Lamont

    Wiley 2002; US$ 11.69

    Fast track route to mastering all aspects of global strategy Covers all the fundamentals of successful global strategy, from market entry tactics to understanding local regulations, and from understanding country risk to finding sales and marketing opportunities Examples and lessons from some of the world's most successful businesses, including... more...

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