The Leading eBooks Store Online

4,138,907 members ⚫ 1,351,551 ebooks

New to

Learn more
Browse our categories
  • Bestsellers - This Week
  • Foreign Language Study
  • Pets
  • Bestsellers - Last 6 months
  • Games
  • Philosophy
  • Archaeology
  • Gardening
  • Photography
  • Architecture
  • Graphic Books
  • Poetry
  • Art
  • Health & Fitness
  • Political Science
  • Biography & Autobiography
  • History
  • Psychology & Psychiatry
  • Body Mind & Spirit
  • House & Home
  • Reference
  • Business & Economics
  • Humor
  • Religion
  • Children's & Young Adult Fiction
  • Juvenile Nonfiction
  • Romance
  • Computers
  • Language Arts & Disciplines
  • Science
  • Crafts & Hobbies
  • Law
  • Science Fiction
  • Current Events
  • Literary Collections
  • Self-Help
  • Drama
  • Literary Criticism
  • Sex
  • Education
  • Literary Fiction
  • Social Science
  • The Environment
  • Mathematics
  • Sports & Recreation
  • Family & Relationships
  • Media
  • Study Aids
  • Fantasy
  • Medical
  • Technology
  • Fiction
  • Music
  • Transportation
  • Folklore & Mythology
  • Nature
  • Travel
  • Food and Wine
  • Performing Arts
  • True Crime
  • Foreign Language Books
Jennifer Lees-Marshment
  • 1
  • Page

Most popular at the top

  • The Political Marketing Gameby Dr Jennifer Lees-Marshment

    Palgrave Macmillan 2011; US$ 115.00

    The Political Marketing Game identifies what works in political marketing, showing that politicians can choose to play the game to achieve change, not just win votes. Using 100 interviews with practitioners it identifies the rules of political marketing and shows that marketing can be used to help leaders achieve progress. more...

  • Routledge Handbook of Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2012; US$ 60.95

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship,... more...

  • Political Marketingby Jennifer Lees-Marshment

    Taylor and Francis 2014; US$ 52.95

      Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features... more...

  • The Ministry of Public Inputby Jennifer Lees-Marshment

    Palgrave Macmillan 2015; US$ 105.00

    As political leaders acknowledge the limits of their power they increasingly integrate constructive input from inside and outside government into their decision-making. A Ministry or Commission of Public Input is necessary to collect, process and communicate input more effectively and politicians need to work with the public to identify solutions.... more...

  • Current Issues in Political Marketingby Jennifer Lees-Marshment; Walter W Jr Wymer

    Taylor and Francis 2013; US$ 63.95

    Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd.... more...

  • Global Political Marketingby Jennifer Lees-Marshment; Chris Rudd; Jesper Stromback

    Taylor and Francis 2009; US$ 54.95

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.... more...

  • Political Marketing in the United Statesby Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove

    Taylor and Francis 2014; US$ 44.95

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers,... more...

  • 1
  • Page