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  • Managing Market Relationshipsby Adam Lindgreen

    Taylor and Francis 2017; US$ 54.95

    Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain... more...

  • Memorable Customer Experiencesby Joëlle Vanhamme; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. Yet the scramble to achieve a presence among experience providers has led many companies to design and implement experiential marketing without integrating it with their overall marketing strategy.... more...

  • The New Cultures of Foodby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European,... more...

  • The Crisis of Food Brandsby Martin K. Hingley; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    Food and agribusiness is one of the fastest changing global markets; change that is driven by technology, developments in manufacturing and supply, and a growing consumer engagement. The success of the agri-food industry and many of our household brand names will depend on how much you understand about these changes and the extent to which you can... more...

  • A Stakeholder Approach to Corporate Social Responsibilityby Philip Kotler; François Maon; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can... more...

  • Sustainable Value Chain Managementby François Maon; Sankar Sen; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues. Yet despite its global spread, sustainable value chain management remains an uncertain and poorly defined... more...

  • Market Orientationby Martin Hingley; Paul Custance; Adam Lindgreen

    Taylor and Francis 2016; US$ 54.95

    Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can... more...

  • Communicating Corporate Social Responsibility in the Digital Eraby Adam Lindgreen; Joelle Vanhamme; Rebecca Watkins

    Taylor and Francis 2017; US$ 54.95

    Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their... more...

  • A Stakeholder Approach to Managing Foodby Adam Lindgreen; Martin K. Hingley; Robert J. Angell; Juliet Memery

    Taylor and Francis 2016; US$ 54.95

    This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts,... more...

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