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  • So What?by Mark Magnacca

    Pearson Education 2009; US$ 14.99

    Supercharge your success by answering the one question everyone cares about , So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants.    It’s tough, but true–the... more...

  • Grab Your Audience's Attentionby Mark Magnacca

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.   Create an irresistible “Positioning Statement” that will make everyone want to know more about you!   The cliche “You never get a second chance to make... more...

  • Buy It!by Mark Magnacca

    Pearson Education 2009; US$ 1.99

    This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.   How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and... more...

  • Best Practices for Persuasive Presentations (Collection)by James O'Rourke; Mark Magnacca; Jerry Weissman

    Pearson Education 2011; US$ 62.99

    3 expert guides to creating and delivering the best presentations of your life!   Learn how to make winning presentations fearlessly and painlessly… prepare quickly, efficiently, and well… manage anxiety and handle hostile audiences… answer the crucial “So What?” question brilliantly, every time… capture even the toughest, most high-level... more...

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