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Most popular at the top

  • Branded Maleby Mark Tungate

    Kogan Page 2008; US$ 39.95

    Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. more...

  • Luxury Worldby Mark Tungate

    Kogan Page 2009; US$ 28.30

    Luxury World is a captivating investigation of genuine luxury brands - the marketing strategies they use to position themselves as truly elite products or services, who their customers are and how they retain them, and the future for the industry now excess is out of fashion. more...

  • Branded Beautyby Mark Tungate

    Kogan Page 2011; US$ 22.64

    Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products. more...

  • Fashion Brandsby Mark Tungate

    Kogan Page 2012; US$ 22.64

    Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire. more...

  • Adlandby Mark Tungate

    Kogan Page 2013; US$ 28.30

    Explore the advertising landscape from a global perspective. more...

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