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  • 33 Million People in the Roomby Juliette Powell

    Pearson Education 2008; US$ 21.99

    Social networks are no fad. They’re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks–and how you can, too.   Powell’s wide-ranging research, including coverage on Barack... more...

  • Social Media as Your New Business Platformby Juliette Powell

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.     How Gary Vaynerchuk used social media to build a business, a brand, and a powerful new revenue stream.    ... more...

  • When You and Your Customers Make the Products Togetherby Juliette Powell

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking (9780137154357) by Juliette Powell. Available in print and digital formats.   How to dramatically improve your products’ performance by building them around user ideas and submissions. ... more...

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