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  • Equity Storytellingby Veit Etzold; Thomas Ramge

    Springer Fachmedien Wiesbaden 2014; US$ 23.08

    Eine gute Story macht ein Unternehmen greifbar. Sie regt die Fantasie an. Denn der Mensch liebt Geschichten. Bei Unternehmenstransaktionen ist eine spannende Equity Story ein mächtiger Hebel, den Wert zu erhöhen. Der Preis steigt, wenn Investoren, Investmentbanker und Business Angels die Equity Story im Wortsinn abkaufen. Umso erstaunlicher ist: Viele... more...

  • In Data We Trustby Lars Luck; Bjorn Bloching; Thomas Ramge; Stefan Tobler

    Bloomsbury Publishing 2012; US$ 21.99

    As businesses fight hard for customer spend, it's the ones who transform data into smart data that will win the day. Enlightening and game-changing, In Data We Trust describes the revolutionary change in the marketing environment in recent years, provides fascinating case studies and gives indispensable advice on smart use of customer data. more...

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