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  • Marketing Research Kit For Dummiesby Michael Hyman; Jeremy Sierra

    Wiley 2010; US$ 26.50

    The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains... more...

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