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  • Inside the Mind of the Shopperby Herb Sorensen

    Pearson Education 2009; US$ 36.99

    What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper: The Science of Retailing , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest... more...

  • Layered Retail Merchandizingby Herb Sorensen

    Pearson Education 2010; US$ 1.99

    This is the eBook version of the printed book. This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (9780137126859) by Herb Sorensen, Ph.D. Available in print and digital formats.   Rethinking the way you merchandise, to give all three customer segments a shopping experience that will maximize your sales... more...

  • Inside the Mind of the Shopperby Herb Sorensen

    Pearson Education 2016; US$ 31.99

    World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your... more...

  • Know Your Shoppers (Collection)by Herb Sorensen; Richard Hammond

    Pearson Education 2013; US$ 55.99

    In Inside the Mind of the Shopper , world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that... more...

  • The Definitive Guide to Customer Relationship Management (Collection)by V. Kumar; Richard Hammond; Herb Sorensen; Michael R. Solomon

    Pearson Education 2012; US$ 124.99

    A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible   Today, rock-solid long-term... more...

  • Strategies for Success in Retail (Collection)by Jagmohan John Raju; Z. Zhang; Herb Sorensen; Rick DeHerder; Dick Blatt

    Pearson Education 2011; US$ 104.99

    3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and... more...

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