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  • Marketing Management and Strategyby George Tesar

    Taylor and Francis 2013; US$ 52.27

    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights with practical information from the cases, the... more...

  • Motivating SMEs to Cooperate and Internationalizeby George Tesar; Zsuzsanna Vincze

    Taylor and Francis 2017; US$ 52.27

    Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved... more...

  • Marketing Management in Geographically Remote Industrial Clustersby George Tesar; Jan Bodin

    World Scientific Publishing Company 2012; US$ 41.86

    This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry... more...

  • Strategic Technology Managementby Steven Anderson; Tom Bramorski; George Tesar

    World Scientific Publishing Company 2008; US$ 60.06

    Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic... more...

  • Smaller Manufacturing Enterprises in an International Contextby George Tesar; Hamid Moini; John Kuada

    World Scientific Publishing Company 2010; US$ 27.30

    This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic interest in export studies, market entry modes, and... more...

  • Strategic Technology Managementby George Tesar; Sibdas Ghosh; Steven W Anderson

    World Scientific Publishing Company 2004; US$ 371.28

    This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines... more...

  • Mapping Managerial Implications of Green Strategyby George Tesar; Hamid Moini; ; Olav Jull rensen

    World Scientific Publishing Company 2018; US$ 63.70

    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies. This book investigates how smaller manufacturing enterprises commit to green... more...

  • Marketing Management in Africaby George Tesar; Steven W. Anderson; Hassimi Traore; Jens Graff

    Taylor and Francis 2018; US$ 49.66

    This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. Beginning with an introductory chapter that frames the... more...

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