Advertising & Promotion

1272 titles from eBooks.com

Contagious

Why Things Catch On

US$11.99

New York Times bestseller W hat makes things popular? If you said advertising, think again....

The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

US$11.99

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever....

US$20.00

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, ...

Hey, Whipple, Squeeze This

The Classic Guide to Creating Great Ads

Wiley (2016)
US$21.99

The classic guide to creating great advertising now covers all media: Digital, Social, and...

The Copywriter's Handbook

A Step-By-Step Guide To Writing Copy That Sells

US$9.99

The classic guide to copywriting, now in an entirely updated third edition This is a book for...

Wiley (2006)
US$84.15

Covers the major principles of marketing with a practical, applications oriented approach. This is a...

Advertising

What Everyone Needs to Know®

US$10.99

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly...

Buyology

Truth and Lies About Why We Buy

US$11.99

How much do we know about why we buy? What truly influences our decisions in today’s...

Free Press (2009)
US$16.99

The most important assets of any business are intangible: its company name, brands, symbols, and...

US$52.00

Using a wide range of visual examples and case studies, the authors show how brands benefit from...