Consumer Behavior

908 titles from eBooks.com
Why We Buy: The Science Of Shopping

Why We Buy

The Science Of Shopping

US$12.99

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic,...

Blink: The Power of Thinking Without Thinking

Blink

The Power of Thinking Without Thinking

US$11.99

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world...

Influence: The Psychology of Persuasion

Influence

The Psychology of Persuasion

HarperCollins (2009)
US$12.99

Influence , the classic book on persuasion, explains the psychology of why people say "yes"—and how...

Buyology: Truth and Lies About Why We Buy

Buyology

Truth and Lies About Why We Buy

US$11.99

How much do we know about why we buy? What truly influences our decisions in today’s...

Managing Brand Equity
Free Press (2009)
US$16.99

The most important assets of any business are intangible: its company name, brands, symbols, and...

Building Strong Brands
Free Press (2011)
US$14.99

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to...

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

Why She Buys

The New Strategy for Reaching the World's Most Powerful Consumers

US$13.99

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be...

Happy Money: The Science of Happier Spending

Happy Money

The Science of Happier Spending

US$11.99

Two professors combine their fascinating and cutting-edge research in behavioral science to explain...

Advanced Introduction to Behavioral Economics
US$40.00

Leading researcher John F. Tomer presents an invigorating and concise introduction to behavioral...

Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

Customer Experience 3.0

High-Profit Strategies in the Age of Techno Service

AMACOM (2014)
US$12.99

Customer Experience 3.0 provides firsthand guidance on what works and what doesn't in the area of...