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Customer Service

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  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Fish!by Stephen C. Lundin; Harry Paul; John Christensen

    Hodder & Stoughton 2002; US$ 12.99

    Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team. Seattle's Pike Place Fish is a world famous market that is wildly successful... more...

  • Measure What Mattersby Katie Delahaye Paine

    Wiley 2011; US$ 27.95 US$ 24.50

    In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social... more...

  • Harry Potterby Susan Gunelius

    Palgrave Macmillan 2008; US$ 51.00

    The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been. more...

  • Customer Serviceby Rodney Overton

    Martin Books 2007; US$ 24.95

    This book explores various methods of improving, measuring and providing Customer Service in your organisation without spending a lot of money. This book will help your organisation to retain existing clients, win extra sales, customers and market share, and be a SERVICE leader. What does your customer expect and want? Service strategy options... more...

  • What's the Secret?by John R. DiJulius

    Wiley 2011; US$ 27.95 US$ 24.50

    What's the Secret? gives you an inside look at the world-class customer service strategies of some of today's best companies. You'll learn how companies like Disney, Nordstrom, and The Ritz-Carlton get 50,000 employees to deliver world-class customer service on a consistent basis- and how your company can too. Packed with insider knowledge and... more...

  • Taming the Search-and-Switch Customerby Jill Griffin

    Wiley 2009; US$ 24.95 US$ 21.99

    Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and... more...

  • Unleashing Excellenceby Dennis Snow; Teri Yanovitch

    Wiley 2009; US$ 24.95 US$ 21.99

    A step-by-step guide to designing and implementing an amazing customer service culture In today's competitive business environment, keeping customers happy is the key to long-term success. But some businesses provide much better customer service than others. It's not always clear what works and what doesn't, and implementing new customer service... more...

  • Let Their Mouseclicks Do the Walkingby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge number of people surfing the Web each... more...

  • Sensory Marketing--Smells Like Profitsby Michael R. Solomon

    Pearson Education 2010; US$ 1.99

    This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent .   As scientists continue to discover the powerful effects of smell on behavior, marketers are... more...