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E-Commerce

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  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 19.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • The Orange Codeby Arkadi Kuhlmann; Bruce Philp

    Wiley 2008; US$ 14.95 US$ 12.99

    How championing consumers led to ING Direct's revolutionary rise in the banking industry In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history. The Orange... more...

  • No Bullshit Social Mediaby Jason Falls; Erik Deckers

    Pearson Education 2011; US$ 19.99

    The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics... more...

  • The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brandby Ekaterina Walter; Jessica Gioglio

    McGraw-Hill Education 2014; US$ 31.00

    Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies,... more...

  • Alibababy Duncan Clark

    HarperCollins 2016; US$ 14.99

    In just a decade and half Jack Ma, a man who rose from humble beginnings and started his career as an English teacher, founded and built Alibaba into the second largest Internet company in the world. The company’s $25 billion IPO in 2014 was the world’s largest, valuing the company more than Facebook or Coca Cola. Alibaba today runs the e-commerce... more...

  • The Facebook Effectby David Kirkpatrick

    Simon & Schuster 2010; US$ 12.99

    The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson). In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies... more...

  • Techno-Ready Marketingby Charles L. Colby; A. Parasuraman

    Free Press 2001; US$ 5.99

    Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles... more...

  • The Credit Controller's Desktop Guideby Roger Mason

    Thorogood Publishing 1998; US$ 29.95

    Failure to get invoices paid on time always eats into profits, and frequently drives companies into liquidation. The Credit Controller's Desktop Guide is a comprehensive practical guide to collecting debts effectively and covers all aspects of the credit controller's work. Fully up-to-date and written in a clear, practical style, this desktop guide... more...

  • The PayPal Warsby Eric M. Jackson

    Midpoint Trade Books 2008; US$ 4.99

    When Peter Thiel and Max Levchin launched an online payment website in 1999, they hoped their service could improve the lives of millions around the globe. But when their start-up, PayPal, survived the dot.com crash only to find itself besieged by unimaginable challenges, that dream threatened to become a nightmare. PayPal's history – as told... more...

  • Inboundby Brian Halligan; Dharmesh Shah

    Wiley 2018; US$ 35.00 US$ 30.99

    Create remarkable content, convert more leads, and retain more customers Your customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. Inbound... more...