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Marketing. Distribution of products

Most popular at the top

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Game-Based Marketingby Gabe Zichermann; Joselin Linder

    Wiley 2010; US$ 24.95 US$ 21.99

    Harness the power of games to create extraordinary customer engagement with Game-Based Marketing . Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage... more...

  • The Definitive Book of Brandingby Kartikeya Kompella

    SAGE Publications 2014; US$ 48.00

    With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts,  The Definitive Book of Branding  addresses the needs of branding professionals across the world.    The book walks the reader through the different ways in which brands... more...

  • The Art of Explanationby Lee LeFever

    Wiley 2012; US$ 27.95 US$ 24.50

    Your guide to becoming an explanation specialist. You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers... more...

  • Marketing Briefsby Sally Dibb; Lyndon Simkin

    Taylor and Francis 2007; US$ 46.95

    This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview... more...

  • Marketing to Millennialsby Jeff Fromm; Christie Garton

    AMACOM 2013; US$ 18.95

    Millennials are the crucial consumers of today and tomorrow—and marketing to them requires a brand new approach. more...

  • Brand New Justiceby Simon Anholt

    Taylor and Francis 2006; US$ 41.95

    Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice , now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their... more...

  • A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketingby Jim Blythe

    SAGE Publications 2006; US$ 29.00

    This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject,... more...

  • 9 Brand Shaastrasby Jagdeep Kapoor

    SAGE India 2009; US$ 25.95

    Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping... more...

  • CIM Coursebook: Delivering Customer Value through Marketingby Ray Donnelly; Colin Linton

    Taylor and Francis 2010; US$ 45.95

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...