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Marketing. Distribution of products

Most popular at the top

  • Your First Year in Network Marketingby Mark Yarnell; Rene Reid Yarnell

    Crown/Archetype 2010; US$ 17.00

    How to Keep the Dream Alive! Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and,... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Value Proposition Designby Alexander Osterwalder; Yves Pigneur; Gregory Bernarda; Alan Smith; Trish Papadakos

    Wiley 2015; US$ 35.00 US$ 30.99

    The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online... more...

  • Strategic Managementby Cornelius A. de Kluyver; John A. Pearce

    Business Expert Press 2015; US$ 19.95

    Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in... more...

  • The Marketing Planby William M. LUTHER

    AMACOM 2011; US$ 4.99

    The easiest—and best—way you’ll ever find to create a marketing plan. more...

  • Designing Brand Identityby Alina Wheeler

    Wiley 2012; US$ 45.00 US$ 39.50

    A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers... more...

  • Pricing for Profitby Peter Hill

    Kogan Page 2013; US$ 33.22

    Stop giving away profit through inefficient pricing policies. If you want to grow a sustainable business, the quickest path to success is often to review your prices! This book shows how you to get your pricing strategy right every time. more...

  • Marketing Analyticsby Wayne L. Winston

    Wiley 2014; US$ 49.99 US$ 43.99

    Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers... more...

  • Collaborating with Customers to Innovateby E. Prandelli; M. Sawhney; G. Verona

    Edward Elgar Publishing 2008; US$ 40.00

    Explores the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development. This book states how internet created the problem of an increasing need for innovation in a context where information is transparent, competitors are just one click away, and product lifecycles are shrinking. more...

  • Data Mining Techniquesby Gordon S. Linoff; Michael J. A. Berry

    Wiley 2011; US$ 50.00 US$ 43.99

    The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50%... more...