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Marketing

Most popular at the top

  • Principles and Practice of Marketingby Jim Blythe

    SAGE Publications 2013; US$ 59.00

    With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Predictably Irrational, Revised and Expanded Editionby Dan Ariely

    HarperCollins 2009; US$ 6.39

    "A marvelous book… thought provoking and highly entertaining." —Jerome Groopman, New York Times bestselling author of How Doctors Think "Ariely not only gives us a great read; he also makes us much wiser." —George Akerlof, 2001 Nobel Laureate in Economics "Revolutionary." — New York Times Book Review Why do our headaches persist... more...

  • Marketing Ethics & Societyby Lynne Eagle; Stephan Dahl

    SAGE Publications 2015; US$ 45.00

    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 0.75

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is... more...

  • Buyologyby Martin Lindstrom; Paco Underhill

    The Crown Publishing Group 2008; US$ 16.00

    How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them? In BUYOLOGY, Lindstrom presents the astonishing... more...

  • "I Love You More Than My Dog"by Jeanne Bliss

    Penguin Publishing Group 2009; US$ 16.00

    Hundreds of businesses have customers who admire them, but only an elite few have true advocates— passionate, loyal, vocal fans—who rave about them to anyone who will listen. Jeanne Bliss, who served as a senior customer executive at five major companies, says there’s no shortcut to becoming beloved—you can’t hire a fancy marketing firm to get there.... more...

  • Cutting Edge Marketing Analyticsby Rajkumar Venkatesan; Paul Farris; Ronald T. Wilcox

    Pearson Education 2014; US$ 63.99

    Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics , three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 12.99

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. more...

  • Inbound Marketing, Revised and Updatedby Brian Halligan; Dharmesh Shah

    Wiley 2014; US$ 20.00 US$ 17.50

    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences.... more...