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Marketing

Most popular at the top

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 19.99

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 52.00

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • Sustainability Marketingby Frank-Martin Belz; Ken Peattie

    Wiley 2014; US$ 48.50 US$ 43.65

    The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making... more...

  • Strategic Sport Marketingby David Shilbury; Hans Westerbeek; Shayne Quick; Daniel Funk; Adam Karg

    Allen & Unwin 2014; US$ 41.36

    A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals. more...

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 78.00

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • Marketing for Entrepreneursby Frederick G. Crane

    SAGE Publications 2012; US$ 60.00

    Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business... more...

  • Marketing That Worksby Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau

    Pearson Education 2007; US$ 34.99

    Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial:... more...

  • Marketingby Paul Reynolds; Geoff Lancaste

    Taylor and Francis 2013; US$ 55.95

    Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on... more...

  • Grow by Focusing on What Mattersby Joel E. Urbany

    Business Expert Press 2011; US$ 19.95

    Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical... more...

  • Understanding the Global Market: Navigating the International Business Environmentby Bruce Keillor

    ABC-CLIO 2013; US$ 37.00

    The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international... more...