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Marketing

Most popular at the top

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 52.00

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Building a Marketing Planby Ho Yin Wong

    Business Expert Press 2011; US$ 19.95

    The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to... more...

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 78.00

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • Service-Dominant Logicby Robert F. Lusch; Stephen L. Vargo

    Cambridge University Press 2014; US$ 28.00

    The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective. more...

  • Small Databy Martin Lindstrom

    Hodder & Stoughton 2016; US$ 18.99

    The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book" 'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy 'Martin's best book to date. A personal, intuitive, powerful way to look at making an impact with your work'... more...

  • Store Design and Visual Merchandisingby Claus Ebster

    Business Expert Press 2011; US$ 19.95

    In an age of self-service stores, saturated markets and ever more demanding customers, the careful and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores... more...

  • The Lean Product Playbookby Dan Olsen

    Wiley 2015; US$ 35.00 US$ 30.99

    The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances... more...

  • eBook Guerilla Marketingby Eugene Schurter

    Double Dragon Publishing 2004; US$ 5.99

    Ebook Guerilla Marketing covers everything - research, preparation, action - that authors need to find their readership, catch readers' attention and maximize reader sales opportunities.?Everything needed is here. The plan in this book requires NO additional investment, other than time. Suggested enhancements can easily be covered on a $50 per year... more...

  • The Anatomy of Buzzby Emanuel Rosen

    The Crown Publishing Group 2002; US$ 15.95

    A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller lists? How do people decide which car to buy, which fashions... more...