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Marketing

Most popular at the top

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 12.99

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. more...

  • The Apple Experience: Secrets to Building Insanely Great Customer Loyaltyby Carmine Gallo

    McGraw-Hill Education 2012; US$ 26.00

    Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist... more...

  • The 25 Sales Habits of Highly Successful Salespeopleby Stephan Schiffman

    F+W Media 2008; US$ 6.95 US$ 6.26

    Now you can join the hundreds of thousands of salespeople who have followed Stephen Schiffman's advice and watch your performance soar. Schiffman lets you in on the industry's best-kept secrets. Learn how to convert leads to sales, motivate yourself and motivate others, give killer presentations, and keep your sense of humor. This new edition... more...

  • Marketing Plan Templates for Enhancing Profitsby Elizabeth Rush Kruger

    Business Expert Press 2015; US$ 29.95

    This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess... more...

  • The Simplicity Cycleby Dan Ward

    HarperCollins 2015; US$ 17.27

    The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it’s composing an e-mail, cooking... more...

  • Strategies for High-Tech Firmsby P.M. Rao; Joseph A. Klein

    Taylor and Francis 2015; US$ 60.95

    This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies. more...

  • Jab, Jab, Jab, Right Hookby Gary Vaynerchuk

    HarperCollins 2013; US$ 22.52

    New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. ... more...

  • FIREby Dan Ward

    HarperCollins 2014; US$ 21.77

    Noted military technology expert Dan Ward's manifesto for creating great products and projects using the methods of rapid innovation. Why do some programs deliver their product under cost, while others bust their budget? Why do some deliver ahead of schedule, while others experience endless delays? Which products work better—the quick and thrifty... more...

  • Sales Techniquesby William T. Brooks

    McGraw-Hill Education 2004; US$ 18.00

    Sales Techniques is an insightful and practical compilation of proven techniques and modern tools, designed to help both neophyte and seasoned sales professionals work with customers and successfully close the deal. From selling solutions instead of products to finding, communicating with, and even closing customers on the Internet, this latest... more...

  • Coaching Salespeople into Sales Championsby Keith Rosen

    Wiley 2010; US$ 29.95 US$ 26.50

    Sales training doesn’t develop sales champions. Managers do .   The secret to developing a team of high performers isn’t more training but better coaching .   When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes... more...