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Marketing

Most popular at the top

  • The New Solution Sellingby Keith M. Eades

    McGraw-Hill Education 2003; US$ 32.00

    THE MARKET-PROVEN PRINCIPLES OF SOLUTION SELLING FOR TODAY'S HIGH-SPEED, HIGHER-PRESSURE SALES ENVIRONMENT The long-awaited sequel to Solution Selling , one of history's most popular selling guides Nearly 10 years ago, the influential bestseller Solution Selling literally rewrote the rules for selling big-ticket, long-cycle products. The... more...

  • Customer Centricityby Peter Fader

    Wharton Digital Press 2012; US$ 11.99

    Not all customers are created equal. Despite what the tired old adage says, the customer is not always right. Not all customers deserve your best efforts: in the world of customer centricity, there are good customersand then there is pretty much everybody else. Upending some of our most fundamental beliefs, renowned behavioral data expert Peter... more...

  • Strategic Alliances and Marketing Partnershipsby Richard Gibbs

    Kogan Page 2009; US$ 49.95

    Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management,... more...

  • The Elegant Solutionby Matthew E. May; Kevin Roberts

    Free Press 2006; US$ 12.99

    "Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success." -- Fortune , February 2006 For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and... more...

  • Storytelling with Databy Cole Nussbaumer Knaflic

    Wiley 2015; US$ 39.95 US$ 34.99

    Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made... more...

  • The Soul of the Corporationby Hamid Bouchikhi; John R. Kimberly

    Pearson Education 2007; US$ 32.99

    Understand, Control, and Leverage Your Company’s #1 Asset: Its Unique Identity   We live in a new Age of Identity, in which your employees, customers, investors, and other stakeholders care about who you really are. More than ever, your company’s identity will shape the results it can achieve. The Soul of the Corporation will help you clearly... more...

  • Social Marketingby Nancy R. Lee; Philip Kotler

    SAGE Publications 2015; US$ 78.00

    Turning Principle into Practice   Social Marketing: Changing Behaviors for Good  is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence... more...

  • Herdby Mark Earls

    Wiley 2009; US$ 22.00 US$ 19.50

    "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein,... more...

  • Selling in Tough Timesby Tom Hopkins

    Grand Central Publishing 2010; US$ 24.00

    Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes,... more...

  • Predictive Analyticsby Eric Siegel

    Wiley 2016; US$ 24.00 US$ 20.99

    "Mesmerizing & fascinating..."  — The Seattle Post-Intelligencer "The  Freakonomics  of big data." —Stein Kretsinger , founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating — surprisingly... more...