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Marketing

Most popular at the top

  • Cause related Marketing in Deutschlandby Melanie Roos

    Gabler Verlag 2012; US$ 44.38

    ​​Die vorliegende Arbeit identifiziert Erfolgsfaktoren von Cause related Management - Maßnahmen und zeigt deren Einflussstärke auf den Kaufentscheidungsprozess auf. Um das Instrument CrM (Causerelated Marketing) effizient einsetzen zu können, ist es elementar, die Wirkungvon CrM auf den Konsumenten genau zu verstehen. Aus diesem Grund identifiziert... more...

  • Pfand und Anreizsystemby Julia Weisser

    Gabler Verlag 2012; US$ 44.38

    ​Der Preis eines Produktes oder einer Leistung ist für viele Konsumenten das ausschlaggebende Kriterium bei der Kaufentscheidung, trotzdem möchten viele auf die gewohnte Fachberatung und den Service vor Ort nicht verzichten. Julia Weisser untersucht, welche Strategien, die in der Theorie zum Schutz vor Opportunismus vorgeschlagen werden, in der Praxis... more...

  • Markteintritt in Emerging Market Economiesby Hermann Sebastian Dehnen

    Gabler Verlag 2012; US$ 52.26

    ​ Die vorliegende Dissertation handelt von der Entwicklung eines evolutionären, praxisnahen Internationalisierungsprozessmodells für den Markteintritt in Emerging Markets. Als Grundlage für das entwickelte Prozessmodell dienen insbesondere die Produktlebenszyklustheorie von Vernon, das Lead-Country-Konzept, der Ansatzes der Uppsala-Schule sowie der... more...

  • CIM Coursebook 08/09 Marketing Information and Researchby Matthew Housden

    Taylor and Francis 2012; US$ 35.95

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Critical Marketingby Pauline Maclaran; Michael Saren; Christina Goulding; Richard Elliott; Miriam Caterall

    Taylor and Francis 2012; US$ 55.95

    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications... more...

  • CIM Coursebook 08/09 Marketing Communicationsby Chris Fill; Graham Hughes

    Taylor and Francis 2012; US$ 46.95

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook Marketing Information and Researchby Matthew Housden

    Taylor and Francis 2012; US$ 45.95

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • CIM Coursebook 08/09 Managing Marketing Performanceby Helen Meek; Richard Meek; Roger Palmer; Lynn Parkinson

    Taylor and Francis 2012; US$ 41.95

    ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make... more...

  • Kontextsensitive Services für mobile Endgeräteby Wolfgang Lanzer

    Gabler Verlag 2012; US$ 44.38

    Wolfgang Lanzer beantwortet die Frage, wie als Unternehmung systematisch vorzugehen ist, um kontextsensitive Software-Funktionalitäten im Einsatz im Mobile Marketing für mobile Endgeräte zu spezifizieren und evaluieren. Dem Entscheidungsträger im Marketing wird hierbei kein Instrumentarium aufgezwungen, vielmehr dient diese hier entwickelte Methode... more...

  • Marketing in the 21st Century and Beyond: Timeless Strategies for Successby Bruce Keillor

    ABC-CLIO 2012; US$ 48.00

    Marketing in the 21st Century and Beyond: Timeless Strategies for Success contains invaluable information written by leading business experts, successful entrepreneurs, and recognized scholars. The book is organized around four key areas of marketing: company and customer relations, integrated marketing communications, interactive and multi-channel... more...