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Marketing

Most popular at the top

  • How to Make Money Marketing Your Business with Tumblrby Scott Bishop

    Pearson Education 2011; US$ 4.99

    Tumblr: what it is, how it can extend your reach and deepen customer trust, and how to establish an effective Tumblr strategy for your company.   Tumblr can be a great way to jump into social media marketing. If you’re already neck deep, it’s a great way to reach an active new audience. The best part: you can feel your way around and measure... more...

  • How to Make Money with Social Media Optimizationby R. Scott Corbett

    Pearson Education 2011; US$ 4.99

    Master “SMO”: the strategic use of social media engagement to supercharge brands, extend reach, influence conversations, build share, and drive profits.   The steep growth of online social networking sites like Facebook, Twitter, and LinkedIn marks the biggest shift in Internet use and popular culture since Google. This tidal wave of behavioral... more...

  • How to Make Money Marketing Your Android Appsby Jeffrey Hughes

    Pearson Education 2011; US$ 5.99

    A complete plan for selling your Android apps — including little-known techniques based on Google’s unique “open selling model”.   Unlike Apple, Google allows developers to market their Apps from any site, including your own, not just Android Market. Google’s open sales model, while still maturing, can provide advantages over Apple’s closed... more...

  • How to Make Money Marketing Your Business on Facebookby Clara Shih

    Pearson Education 2011; US$ 4.99

    The condensed guide summarizing everything you need to know to help your business win in the Facebook Era: Learn tools from effective strategy to profitable execution, systems, and policies.   Like the Internet before it, Facebook is changing every aspect of business and society. Facebook has in fact become, for all intents and purposes, the... more...

  • How to Make Money with Mobile Marketing 2D Codesby Jamie Turner

    Pearson Education 2011; US$ 4.99

    25 great ways to use 2D codes to grow your business and differentiate yourself from competitors—plus a practical plan for getting started.   2D Codes are two-dimensional ways of representing digital information. They’re similar to Bar Codes, except they can provide much more information. Many newer phones come with 2D Code Readers pre-installed;... more...

  • How to Market to People Not Like Youby Kelly McDonald

    Wiley 2011; US$ 24.95 US$ 21.99

    Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.... more...

  • What You Need to Know About Marketingby Simon Middleton

    Wiley 2012; US$ 22.00 US$ 19.80

    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing.... more...

  • CEO of Earthby Simon Hammond

    Wiley 2012; US$ 27.95 US$ 24.50

    How, given the chance, would you market planet Earth as the ultimate tourist destination? Fysh Reynolds, 25-year-old MBA grad and internet superstar, must answer this question when his part-time job playing Ronald McDonald at kids' birthday parties thrusts him into an unexpected position of power. When aliens land on Earth, they mistake the golden... more...

  • The Network Challenge (paperback)by Paul R. Kleindorfer; Yoram (Jerry) R. Wind; Robert E. Gunther

    Pearson Education 2009; US$ 64.99

    New Paperback Edition   Networks and the Enterprise: Breakthrough Thinking and Actionable Strategies   “This book presents an amazing collection of insights on underlying forces and ways to thrive in our post-Coaseian age—an age in which the centralized firm is changing into an agile and resilient network of participants. A must read... more...

  • The Social Factorby Maria Azua

    Pearson Education 2009; US$ 31.99

    Harness the Power of Social Networking to Promote Innovation and Drive Growth   A treasure trove of strategic and tactical insights for the business leader Provides relevant experience from a host of powerful case studies and compelling business scenarios Secrets for avoiding costly mistakes that can cripple a social networking... more...