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Marketing

Most popular at the top

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • How to Become Filthy, Stinking Rich Through Network Marketingby Mark Yarnell; Valerie Bates; Derek Hall; Shelby Hall

    Wiley 2012; US$ 19.95 US$ 17.50

    A contemporary approach to network marketing—from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality—an unpleasant reality that no one seems to want to address. A large number of the population was hit with substantial loss of income and savings during the recent economic meltdown.... more...

  • Breakthrough Marketing Plansby Tim Calkins

    Palgrave Macmillan 2012; US$ 26.00

    Breakthrough Marketing Plans shows how to create simpler and more powerful marketing plans in an age of increasing amounts of data, marketing tactics, and competititve pressure. more...

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 106.00

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resourcesby Neil Rackham

    McGraw-Hill Education 1996; US$ 32.00

    Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on... more...

  • Measure What Mattersby Katie Delahaye Paine

    Wiley 2011; US$ 27.95 US$ 24.50

    In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social... more...

  • Doing Business in Emerging Marketsby S Tamer Cavusgil; Pervez N. Ghauri; Ayse A Akcal

    SAGE Publications 2012; US$ 60.00

    Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets. more...

  • Crowdsourcing For Dummiesby David Alan Grier

    Wiley 2013; US$ 22.99 US$ 19.99

    Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data,... more...

  • Blockbustersby Anita Elberse

    Henry Holt and Co. 2013; US$ 24.50

    Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which... more...

  • Everybody Writesby Ann Handley

    Wiley 2014; US$ 25.00 US$ 21.99

    Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If... more...