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Marketing

Most popular at the top

  • Principles and Practice of Marketingby Jim Blythe

    SAGE Publications 2013; US$ 59.00

    With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green. more...

  • Storytelling with Databy Cole Nussbaumer Knaflic

    Wiley 2015; US$ 39.95 US$ 34.99

    Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made... more...

  • Book Yourself Solidby Michael Port

    Wiley 2010; US$ 18.95 US$ 16.50

    The new edition of the bestselling business development guide Book Yourself Solid, Second Edition reveals why self-promotion is a critical factor to success, giving you a unique perspective that makes this guide much more than an ordinary "how to" manual for getting more clients and raising a business profile. Book Yourself Solid, Second Edition... more...

  • Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Salesby Linda Richardson

    McGraw-Hill Education 1997; US$ 26.00

    In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling,... more...

  • Disruptby Luke Williams

    Pearson Education 2015; US$ 27.99

    &>Master a complete five-step program for identifying and executing on disruptive business opportunities!  Now updated and even more effective, Luke Williams' Disrupt, Second Edition combines the design industry's most powerful "disruptive thinking" techniques with real business implementation discipline. Drawing on his pioneering experience... more...

  • Sales Managementby Patrick Forsyth

    Wiley 2001; US$ 12.99 US$ 11.69

    Fast track route to mastering all aspects of sales management Covers the key areas of sales management, from techniques for managing sales people at a distance to sales planning, and from assembling a top-flight team to staying market focussed Examples and lessons from benchmark companies in hotel management, financial services and pharmaceuticals... more...

  • Marketing Metricsby Paul Farris; Neil Bendle; Phillip Pfeifer; David Reibstein

    Pearson Education 2015; US$ 43.99

    Now updated with new techniques and even more practical insights, this is the definitive guide to today’s most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Manager’s Guide... more...

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...

  • Qualitative Research from Start to Finish, Second Editionby Robert K. Yin

    Guilford Publications 2015; US$ 60.00

    This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully... more...

  • The Consuming Instinctby Gad Saad; David M. Buss

    Prometheus Books 2011; US$ 11.99

    In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and... more...