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Marketing

Most popular at the top

  • Principles of Integrated Marketing Communicationsby Lawrence Ang

    Cambridge University Press 2014; US$ 106.00

    Explains the principles and practice of implementing an effective marketing strategy using a variety of channels and techniques. more...

  • Crossing the Chasm, 3rd Editionby Geoffrey A. Moore

    HarperCollins 2014; US$ 0.75

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is... more...

  • Why We Buyby Paco Underhill

    Simon & Schuster 2000; US$ 12.99

    Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets. more...

  • Building a Marketing Planby Ho Yin Wong

    Business Expert Press 2011; US$ 19.95

    The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to... more...

  • Marketing Communicationsby John Egan

    SAGE Publications 2014; US$ 52.00

    John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion... more...

  • The Challenger Saleby Matthew Dixon; Brent Adamson

    Penguin Publishing Group 2011; US$ 28.95

    What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove... more...

  • Strategic Sport Marketingby David Shilbury; Hans Westerbeek; Shayne Quick; Daniel Funk; Adam Karg

    Allen & Unwin 2014; US$ 41.36

    A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals. more...

  • Sport Marketingby Paul Blakey

    SAGE Publications 2011; US$ 31.00

    An accessible, UK-focused text providing comprehensive coverage of the application of the key principles, ideas and techniques of sport marketing. more...

  • The Now Habitby Neil Fiore

    Penguin Publishing Group 2007; US$ 15.00

    Learn how to overcome procrastination and enjoy guilt-free play!  One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated. Featuring a new introduction and a new section providing strategies to understand and deal with the role... more...

  • Hookedby Nir Eyal; Ryan Hoover

    Penguin Publishing Group 2014; US$ 15.15

    How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process... more...