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The Leading eBooks Store Online
4,011,120 members ⚫ 1,318,789 ebooks
Most popular at the top
The Lean Startup
The Crown Publishing Group 2011; US$ 19.59Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true... more...
Marketing That Works
Pearson Education 2007; US$ 34.99Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial:... more...
New Venture Management
Pearson Education 2007; US$ 32.00For undergraduate and MBA courses in entrepreneurship and/or new venture management. This book is about effectiveness, emphasizing what a new manger needs to know to run a successful new venture. more...
Crossing the Chasm, 3rd Edition
HarperCollins 2014; US$ 15.99The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is... more...
Running Lean
O'Reilly Media 2012; US$ 21.99We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our... more...
Patents and How to Get One
Dover Publications 2012; US$ 4.95Handy official guide describes a patent, defines such terms as "patent pending" and "patent applied for," explains process of registering patents, filing fees, and much else — all in simple, easy-to-understand language. more...
Predictive Analytics For Dummies
Wiley 2016; US$ 29.99 US$ 26.50Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with... more...
Innovation and Competitiveness of Small and Medium Enterprises
Kalpaz Publications 2010; US$ 79.99“Innovation and competitiveness of Small and Medium Enterprises” is the collection of 20 research papers, contributed by eminent personalities in this field. The book presents SMEs innovation and patent rights, technology intervention for enhancing competitiveness and strategies to be adopted to face global competition. The book covers very broad... more...
Starting and Running a Business All-in-One For Dummies
Wiley 2011; US$ 35.00 US$ 30.99Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking... more...
Awakening the Entrepreneur Within
HarperCollins 2009; US$ 11.99“No business author has touched me as deeply as Michael Gerber has.” —Jack Canfield, co-creator of the Chicken Soup for the Soul bestselling book series The legendary Michael Gerber—founder of E-Myth Worldwide and author of such multi-million copy bestselling classics as The E-Myth Revisited and E-Myth Mastery —shows you how... more...
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