Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.   From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial:...

This innovative textbook covers the most important managerial challenges facing family businesses. It is research-based and includes theory and practice along with concepts, cases and reflection questions to illustrate the key topics.

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm , Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is...

THE ART OF ASKING THE RIGHT QUESTIONS: A PEOPLE MANAGER'S TOOLKIT should be on your desk as a ‘go to guide’ that you can dip into as needed to remind you of the key questions you should ask in different situations throughout the employment journey.

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as  an organization dedicated to creating something new under conditions of extreme uncertainty . This is just as true...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading...

Rework  shows you a better, faster, easier way to succeed in business.  Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need...

Go from ZERO to $10,000 a month in 28 days and discover financial freedom online! Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence. The Laptop Millionaire provides easy to follow step-by-step...

Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert, Brad Sugars helps you identify your company's hidden “gold mines,” dramatically boost your bottom line, and get on the fast track to big profits. And best of all, these crystal-clear, bite-sized lessons can...

The premier guide to setting up and managing your business’s finances Whatever business you run or plan to launch, Entrepreneurial Finance provides the essential tools and know-how you need to build a sturdy foundation that will support it for many years to come. Entrepreneurial Finance , Third Edition, offers potent methods for keeping firm...