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Retail trade

Most popular at the top

  • Retailingby Romilly Jones

    Martin Books 2007; US$ 24.95

    In today's complex and ever-changing marketplace, retailing is both an art and a science. To succeed and thrive, retailers must develop and maintain a clear-cut management focus. To build a winning retail strategy' potential retailers should formulate a strategic business and marketing plan backed by viable, practical and easy-to-implement steps... more...

  • Winning At Retailby Willard N. Ander; Neil Z. Stern

    Wiley 2010; US$ 46.00 US$ 40.50

    Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and... more...

  • From Ice Cream to the Internetby Scott A. Shane

    Pearson Education 2005; US$ 27.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise.  This book focuses squarely on the issues and challenges faced by franchisors. Shane answers... more...

  • Franchisingby Jr. Stephen Spinelli; Robert Rosenberg; Sue Birley

    Pearson Education 2003; US$ 34.99

    This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built... more...

  • Marketing Your Retail Store in the Internet Ageby Bob Negen; Susan Negen

    Wiley 2010; US$ 29.95 US$ 26.50

    If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships... more...

  • Opportunities in Retailing Careersby Roslyn Dolber

    McGraw-Hill Education 2003; US$ 22.00

    More than 100 "opportunities" for students and job seekers! The most comprehensive career book series available, Opportunities in . . . covers a range of professions, from acting to writing, and encompasses traditional as well as cutting-edge careers. Each book offers job seekers essential information about a variety of careers within each field... more...

  • International Retail Marketingby Christopher Moore; Margaret Bruce; Grete Birtwistle

    Taylor and Francis 2007; US$ 53.61

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject,... more...

  • MicroFranchisingby J. Fairbourne; S.W. Gibson; W.G. Dyer

    Edward Elgar Publishing 2007; US$ 40.00

    Poverty remains one of the most intractable problems in the developing world. Microfranchising offers great promise in alleviating poverty by aiding in the foundation of locally owned businesses. Microfranchising is defined as small businesses whose start-up costs are minimal and whose concepts and operations are easily replicated. It involves the... more...

  • Sponsorshipsby Rodney Overton

    Martin Books 2007; US$ 24.95

    Sponsorship decisions are major purchasing decisions for potential sponsors that involve careful consideration Finding sponsors and selling sponsorships is a difficult task at any time. Sponsorship is an investment, in cash or in kind, in return for access to exploitable business potential associated with an event or highly publicised entity. If... more...

  • Social and Labour Implications of the Increased use of Advanced Retail Technologiesby International Labour Office

    International Labour Office 2006; US$ 12.00

    Focuses on the introduction of radio frequency identification (RFID) technologies and their employment impact across the distribution chain in general and more specifically in retail. more...