Mass media; Research; Methodology

"An excellent book providing students with a historical understanding of mass media and communication. Theories, concepts and models are intertwined throughout the chapters challenging students to critically understand and evaluate the role of mass media in society." - Stephanie Goodwin, University of Central Lancashire "In a field whose...

Written as a manifesto and in order to set a new intellectual agenda, Why Study the Media? argues for the importance of the media in our culture and society and the consequent necessity of taking the media seriously as an object of enlightened but rigorous investigation.

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various...

We learn most of our communication skills without consciously working at them. Teaching Communication sets out what those skills are and how to develop them.

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct...

In a rapidly changing media landscape, THE MEDIA TEACHER'S BOOK SECOND EDITION and website is the one-stop shop for all media teachers, whatever your level of experience. Providing you with invaluable lesson ideas and guidance through key areas that form the core of all specifications, whether you are teaching GCSE, A-level or Creative and...

Explores the succession of remarkable and decisive moments in American journalism during 1897 - a year of significant transition that helped redefine the profession and shape its modern contours. This work introduces the year-study methodology to mass communications research and provides an understanding of a pivotal moment in media history.

First published in 1991. Routledge is an imprint of Taylor & Francis, an informa company.

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also...

The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts...