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Most popular at the top

  • Export Marketing Strategyby Shaoming Zou; Daekwan Kim

    Business Expert Press 2009; US$ 19.95

    If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...

  • Sales and Distribution Managementby Pingali Venugopal

    SAGE India 2008; US$ 29.95

    Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling... more...

  • HRM Strategic Integration and Organizational Performanceby Jie Shen; Ashok Chanda

    SAGE India 2009; US$ 32.95

    Human Resources Management (HRM) has a very important facilitative and strategic role in organizational success. Several financial and non-financial performance measures of an organization are positively related to its levels of HRM Strategic Integration (HRMSI). This book develops a better understanding of strategic HRM and its impact on organizational... more...

  • The Pricing Journeyby Stephan M. Liozu

    Stanford University Press 2015; US$ 45.00

    In The Pricing Journey , Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence. more...

  • Predictive Marketingby Omer Artun; Dominique Levin

    Wiley 2015; US$ 29.00 US$ 25.50

    Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides... more...

  • Display Advertisingby David Booth; Corey Koberg

    Wiley 2012; US$ 29.99 US$ 26.50

    A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants,... more...

  • The Big Book of Humorous Training Gamesby Doni Tamblyn; Sharyn Weiss

    McGraw-Hill Education 2000; US$ 26.00

    To produce changes that last beyond the classroom, training games must engage restless audiences, keep them interested­­and make learning fun! The Big Book of Humorous Training Games uses witty, engaging games to create memorable lessons in numerous basic training topics, including customer service, teambuilding, creative problem solving, time... more...

  • Tractionby Gino Wickman

    BenBella Books, Inc. 2012; US$ 16.99

    Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrationspersonnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based... more...

  • Start Your Own Staffing Serviceby Entrepreneur magazine; Krista Turner

    Entrepreneur Press 2013; US$ 19.99

    The new world economy is tough on job security. Hordes of skilled, experienced, motivated workers are flooding the market, looking for work. And lots of merged and downsized companies now outsource the work that used to be done by permanent employees. The bright side? It’s prime time for the staffing profession. Detailing the hottest specialties... more...

  • Pan-Asian Integrationby Joseph F. Francois; Ganeshan Wignaraja; Pradumna Bickram Rana

    Palgrave Macmillan 2009; US$ 145.00

    This book examines the economic, political and institutional dimensions of pan-Asian integration. With little progress made in the Doha Round, there is heightened interest in deeper regional integration in Asia. The book explores regional patterns of trade and investment and the potential for deeper integration. more...