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The Leading eBooks Store Online
4,226,104 members ⚫ 1,419,518 ebooks
Most popular at the top
Export Marketing Strategy
Business Expert Press 2009; US$ 19.95If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery... more...
Sales and Distribution Management
SAGE India 2008; US$ 29.95Though India has become a lucrative market for various companies, the unique characteristics. of its market throw up a variety of challenges. Sales and Distribution Management:. An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines. the roles of marketing and selling... more...
HRM Strategic Integration and Organizational Performance
SAGE India 2009; US$ 32.95Human Resources Management (HRM) has a very important facilitative and strategic role in organizational success. Several financial and non-financial performance measures of an organization are positively related to its levels of HRM Strategic Integration (HRMSI). This book develops a better understanding of strategic HRM and its impact on organizational... more...
The Pricing Journey
Stanford University Press 2015; US$ 45.00In The Pricing Journey , Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence. more...
Predictive Marketing
Wiley 2015; US$ 29.00 US$ 25.50Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides... more...
Display Advertising
Wiley 2012; US$ 29.99 US$ 26.50A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants,... more...
The Big Book of Humorous Training Games
McGraw-Hill Education 2000; US$ 26.00To produce changes that last beyond the classroom, training games must engage restless audiences, keep them interestedand make learning fun! The Big Book of Humorous Training Games uses witty, engaging games to create memorable lessons in numerous basic training topics, including customer service, teambuilding, creative problem solving, time... more...
Traction
BenBella Books, Inc. 2012; US$ 16.99Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrationspersonnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical. Based... more...
Start Your Own Staffing Service
Entrepreneur Press 2013; US$ 19.99The new world economy is tough on job security. Hordes of skilled, experienced, motivated workers are flooding the market, looking for work. And lots of merged and downsized companies now outsource the work that used to be done by permanent employees. The bright side? It’s prime time for the staffing profession. Detailing the hottest specialties... more...
Pan-Asian Integration
Palgrave Macmillan 2009; US$ 145.00This book examines the economic, political and institutional dimensions of pan-Asian integration. With little progress made in the Doha Round, there is heightened interest in deeper regional integration in Asia. The book explores regional patterns of trade and investment and the potential for deeper integration. more...
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